About Us
Who We Are
We specialize in producing, processing, and exporting our high-quality beef and lamb products to the world, meeting the global consumers' pursuit of health and taste. Our products represent the purity and naturalness of New Zealand, and each piece of meat comes from carefully raised livestock, ensuring the tenderness and nutrition of the meat. Through strict quality control and innovative processing technology, Starfish International Ltd constantly improves the safety and taste of its products, allowing people around the world to enjoy the delicious beef and lamb from New Zealand. Our goal is not only to be a successful beef and lamb supplier, but also to be a force that drives the entire industry towards sustainable development.
Our Mission
Natural Produce For the Masses
At Starfish International Ltd., we’re on a mission to bring top-notch beef and lamb to folks and families everywhere. We believe that good food does more than just tickle your taste buds—it brings people together and spreads love. With a little help from social media and the latest web tech, we’re delivering the flavours of New Zealand to doorsteps around the world, giving everyone a taste of our country’s pure and natural goodness.
Expanding Business and Partnerships
Our Roots Grow Wild
Since our establishment, we've been continuously growing our business to improve product quality and service. In 2021, we invested in our own ranch in the South Island of New Zealand to ensure top-notch quality of our beef and lamb products right from the source. Following that, in 2023, we partnered with a ranch in Sydney, Australia, further enriching our product supply chain. Simultaneously, we've built long-term stable partnerships with several well-known Chinese state-owned enterprises and publicly traded companies. We collaborate in various areas like procurement, processing, and sales, working together with our Chinese partners to deliver high-quality beef and lamb products, meeting the ever-growing market demand in China.
Brand and Marketing
Boost Brand Awareness and User Appeal
In 2022, we not only successfully registered our independent brand 'Meat U,' but also assembled a new media operations team comprising industry elites. This team brings together top talents from internet giants like Tencent, ByteDance, and Bilibili, leveraging their rich experience and innovative thinking to strongly support the shaping and promotion of the 'Meat U' brand. They focus on telling the brand story, employing precise market positioning and creative content production to effectively boost brand awareness and user appeal. Our team continuously explores new marketing channels and strategies, dedicated to securing a solid position for 'Meat U' in the fiercely competitive market. Through these efforts, we aim for 'Meat U' to not only become an iconic brand but also a synonym for quality and innovation.
Shared Services Platform
Connectting the Whole World
At Starfish International Ltd., we are committed to being a trusted partner. We don't just focus on product manufacturing and export; we position our services as the core platform for resource integration. As such a shared services platform, we connect high-quality resources globally, providing customized solutions and comprehensive service support. This helps our clients find partners and access value-added services across various segments of the industry chain. Our mission is to create value for customers through this approach, and our vision is to become an industry leader, driving resource sharing and global cooperation to bring greater value and competitive advantage to our clients.
